Timely Topics for Physician Bloggers: August 2017
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Medical Blog Topics Summer 2017

What Physicians Should Be Covering on Their Medical Blogs This Summer – A Guide For Each Specialty

Websites are a critical component of reputation management. People are increasingly going online to research doctors and health topics. According to PEW Research Center, 77% of those searching for medical information online start at a search engine. This pattern of activity demonstrates the opportunity that healthcare providers have to reach patients who are not actively seeking them out. 

However, physician websites tend to lack at least one of the two elements that increase the chances that websites are found and bookmarked: 

  • a user-friendly design, and
  • high quality content


A user-friendly design is simple to achieve. High quality, static content is relatively simple in that once you’ve committed the time to identifying the most practical information to include on your website and the best way to convey that information, you do not need to regularly update the information.

The most challenging aspect of successful websites is regularly publishing timely content that’s valuable to users. Doing so requires ongoing commitment to staying up-to-date in your medical field and crafting blogs that your audience can easily digest. Though this activity requires a significant time investment, the return extends beyond high search engine rankings.

High quality blogs provide physicians with strong medical brands that:

  • attract patients directly to their practice
  • enhance patient satisfaction
  • increase referring physicians’ awareness and trust in the provider
  • improve adherence and outcomes


Though most physicians now recognize the value content-rich, dynamic websites, they struggle to find the time to create blogs themselves. Further, it’s difficult for them to rely on traditional marketers without scientific training to navigate the medical literature and create high quality blogs on their behalf. 

Reading the latest research and identifying the implications for your patients – or thinking about how to explain the way the media may be inaccurately portraying scientific realities – are time consuming parts of the blogging process. This list of timely topics and the corresponding online resources for each medical specialty are meant to help medical bloggers save time this summer.

Allergy & Immunology

Allergy & Immunology Blog

  • Can Tick Bites Really Lead to Meat Allergies?
  • How Sugar Consumption During Pregnancy May be Linked to Child Allergy Risk

 

Anesthesiology

Anesthesiology Blog

  • The Latest Evidence on the Impact of Psychology on Pain Perception
  • New Methods for Improving Anesthesia Safety for Children and Obese Patients

 

Colon & Rectal Surgery

  • How Robotic Surgery Can Improve the Removal of Bowel Tumors
  • The Underused Blood Test That Could Help Colon Cancer Patients

 

Dermatology

Dermatology Blog

  • Why Spironolactone is Increasingly Prescribed for Acne
  • A New Topical Drug May Improve Atopic Dermatitis

 

Emergency Medicine

Emergency Med Blog

  • The Debate About Using Ketamine in Trauma Patients
  • How Electronic Health Records Can Allow ER Patients to Avoid Unnecessary Tests

 

Family Medicine

Family Med Blog

  • More Evidence that Physician-Patient Communication Affects Outcomes
  • What New Information on Flu Virus Genomes Means for Predicting Pandemics

 

Internal Medicine: Cardiology

  • Early Care Reduces Chance of Stroke in Patients With Irregular Heart Rhythms
  • Understanding the Link Between High Risk Pregnancies and Subsequent Heart Disease
  • New Research Shows that Fatal Coronary Heart Disease Occurs More Often in Black Adults than in White Adults

 

Internal Medicine: Endocrinology

Endocrinology Blog

  • The Truth About Anti-Aging Medicine
  • How Diet Impacts Menopause Timing

 

Internal Medicine: Gastroenterology

Gastroenterology Blog

  • What Risks Do Heartburn Medications Pose?
  • Can You Predict Risk of Developing Celiac Disease During Childhood?

 

Internal Medicine: Geriatrics

Geriatric Medicine Blog

  • How We Can Reduce the Risk of Hip Fractures in Older Patients Taking Certain Steroids
  • New Evidence on the Benefits of Exercise in Obese Older Adults

 

Internal Medicine: Hematology

Hematology Blog

  • FDA Has Approved a New Sickle Cell Anemia Treatment
  • The Blood Test That Could Predict Anemia Risk Following Treatment for Malaria

 

Internal Medicine: Infectious Disease

infectious disease blog

  • What New Information on Flu Virus Genomes Means for Predicting Pandemics
  • How a Malaria Drug Could Solve Zika Transmission

 

Internal Medicine: Nephrology

Nephrology Blog

  • How Thyroid Function Can Impact Quality of Life For Those on Hemodialysis
  • New Evidence on the Benefits of Controlling Blood Pressure in Patients with Chronic Kidney Disease

 

Internal Medicine: Oncology

Oncology Blog

  • FDA Panel Recommends Approval for the 1st Cancer Treatment to Genetically Alter Patients’ Cells
  • Can Eating Tomatoes Protect You From Skin Cancer?

 

Internal Medicine: Pulmonary Disease

Pulmonary Disease Blog

  • How Caffeine Can Improve Long-Term Lung Function in Premature Babies
  • A Potential New Treatment for Pulmonary Fibrosis
  • Are 9/11 Survivors at Higher Risk for Lung Disease?

 

Internal Medicine: Rheumatology

Rheumatology Blog

  • Reducing the Risk of Heart Problems in Patients with Systemic Lupus Erythematosus 
  • Can Eating Fish Affect Rheumatoid Arthritis? 

 

Internal Medicine: Sports Medicine

Sports Medicine Blog

  • New Research Helps Clarify When Hip Arthroscopy Patients Can Resume Driving
  • Lacrosse Injuries: Which Positions Pose the Highest Risk?

 

Neurology

Neurology Blog

  • New Evidence for Factors Protecting Against Alzheimer’s Disease
  • Scientists Have Found What May Be An Effective Biomarker for Huntington’s Disease

 

Neurosurgery

Neurosurgery Blog

  • What Do Craniotomies Really Entail?
  • Should Trauma Patients Be Given Ketamine?

 

Obstetrics & Gynecology

OB/GYN Blog

  • How a Malaria Drug Could Protect Fetuses Against Zika
  • Why We Need to Reduce the Amount of Opioids Prescribed After Cesarean Births
  • The Truth About Anti-Aging Medicine

 

Ophthalmology

Ophthalmology Blog

  • A New Treatment for Macular Degeneration 
  • Pink Eye Patients Often Prescribed Antibiotics When They Don’t Need Them

 

Orthopedic Surgery

Orthopedics Blog

  • How Robots Can Now Help Surgeons Replace Knees
  • What Causes Readmissions Following Total Knee Replacement?
  • Why Your Surgeon May Perform Multiple Surgeries at Once

 

Otolaryngology

Otolaryngology

  • Quitting Smoking Improves Sinus Symptoms 10 Years Later
  • How A Coffee Cap Can Help Nose and Throat Surgery

 

Pathology

Pathology Blog

  • How Computers are Making Pathologists More Powerful
  • Implications of HPV Screening Today

 

Pediatrics

pediatrics blog

  • Why You Shouldn’t Let Your Children Handle Q-Tips – New Data
  • Child Bullying and the Relevance of Weight

 

Plastic Surgery

Plastic Surgery Blog

  • New Survey Finds 7 Out of 10 People Are Considering Plastic Surgery – Why Men Are Getting Involved
  • New Evidence on the Ideal Buttocks Size

 

Psychiatry

Psychiatry Blog

  • New Evidence that Using Antidepressants During Pregnancy Does Not Cause Intellectual Disability in Offspring
  • Brain Differences in People with Obsessive Compulsive Disorder
  • What We Know Today About Post-Traumatic Stress Disorder

 

Radiology

Radiology Blog

  • How X-Rays Can Be Used To Predict Whether You’ll Die Within 5 Years
  • Artificial Intelligence Will Change Patients’ Experiences in Radiology in These Ways

 

Sleep Medicine

Sleep Medicine Blog

  • How Sleep Deprivation Can Lead to Alzheimer’s Disease
  • Why Feeling Purposeful in Life Improves Your Sleep
  • Reasons Why Pregnancy Women Often Experience Restless Leg Syndrome

 

Surgery: General

surgery blog

  • Are Nipple-Sparing Mastectomies More Likely to Lead to Cancer Recurrence?
  • New Methods for Improving Anesthesia Safety for Children and Obese Patients

 

Thoracic Surgery

Thoracic Surgery Blog

  • The FDA Has Approved This New Heart Valve
  • New Methods for Improving Anesthesia Safety for Children and Obese Patients

 

Urology

Urology Blog

  • What Are the Best Interventions for Bladder Cancer? The Latest Findings
  • New Evidence on the Benefits of Controlling Blood Pressure in Patients with Chronic Kidney Disease

 

 

 

 

 

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Nisha Cooch
nisha.cooch@gmail.com
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